| Summary: | 碩士 === 淡江大學 === 日本研究所碩士在職專班 === 92 === Abstract:
Within Taiwan and Japan, Metal Printing industry development is accompanied with the economy. It plays a very important role to be a product makeup master on food & beverage market. The framework of this research is based on industry competition analysis, value chain, general and global strategic theory which developed by Michael E. Porter and others. Collecting the information from the benchmarking of Metal Printing Companies and relative industries in Taiwan and Japan, this study try to find out the key competitive advantage of each country and try to make comparison between two countries by using case study, factor analysis and relative analysis approaches .
After research, we found there are complexity and uncertainty on Metal Printing industry. Due to unpredictability mainly from marco-economic environment, the threat is not big from rivalry among established firms entry by potential competitors. The organizing ability and the unique & special valuable technology are the core competency on Metal Printing industry in Taiwan. Besides, not only keeping efficiency and quality consistency, but also having innovation and quick customer responsiveness is to maintain the core competitive advantage. The importance of cost leadership strategy will be descending in the future and it will be replaced by the focus and global strategy. From research results, we also found industry competitive analysis will assist businesses to find out their position and suitable strategy to strengthen their competitive advantage.
By using lots of analytical methods, this research concluded that the main threat on Metal Printing industry is from marco-economic environment in complexity and uncertainty. This research also clarified some specific capabilities are needed as to be the leader of the industry. Comparing two countries, the leader owns the similar capabilities in the industry. In the future, Metal Printing Industry has to keep developing the capabilities to meet an environment emergency in Taiwan and Japan, and to strengthen customer responsiveness and customer satisfaction to create higher synergy.
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