The Impact of Key Account Management on the Organizational Performance-The Moderating Effects of Organizational Culture and Leadership Style
碩士 === 淡江大學 === 國際貿易學系 === 92 === Abstract: Most of the companies today are faced with severe market competition, and they usually do not have enough resources to take care of all the customers. It becomes necessary to defensively focus on retaining the company’s key accounts, and defoc...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/88297684545081748592 |