A Study on the Competitive Advantage of Power Supply Manufacturing Company--by utilizing TOWS Matrix Analysis and VRIO Structure Approach

• Main Authors: Tseng Kuo-Hua, 曾國華
• Other Authors: Tu, Chuang, Ph. D.
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/89868265533206741984

碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 92 === ABSTRACT Title : A Study on the Competitive Advantage of Power Supply Manufacturing Company─by utilizing TOWS Matrix Analysis and VRIO Structure Approach School : National Taipei University of Technology Page : 98 Department : Industrial Engineering & Management Time : June, 2004 Degree : Master Researcher : Tseng, Kuo- Hua Advisor : Tu, Chuang, Ph. D. Tien ,Fang Chih,Ph. D. Keyword : TOWS Matrix Analysis , VRIO (Value, Rarity,Imitability, Organization), SWOT, Balanced Scorecard . During the past two decades, competition of industries worldwide became global as the result of market openness, free trade and communication technologies improvement. Under such extremely competitive environment, an enterprise or a consortium needs an effective and systematic method to implement its business strategy to build and sustain its competitiveness, besides just having an outstanding management team. It is common in the past that a corporate draws its business strategy starting from financial point of view, goes through SWOT analysis, then reviews available resources to fix its strategy. However, from financial point of view as a major factor to decide business strategy very often is too focus on short term returns, and ignores long term development of the corporate. Whilst a strategy developed from competitiveness advantages, when being implemented, is very frequently limited by the lack of available resources and challenged by financial performance review during the period of execution. And, if the strategy formation started from corporate owned resources tends to lead the corporate development to an unbalanced situation. Hence, how to synergize internal resources to develop core competence, yet keeping a balanced development of a corporate has become a serious challenge of industries worldwide which deserves in-depth study. This research utilize TOWS Matrix Analysis and VRIO framework to perform SWOT analysis, combines Balanced Scorecard method to develop a systematic strategy formation, deployment, implementation and evaluation methodology. This methodology analyzes business and operational competitiveness advantages and shortcomings to effectively utilize available resources to develop and sustain corporate competitiveness in the industry. Besides developing the systematic managerial methodology, this research also performs case study of a switching power supply company. Result of this case study proves the feasibility and effectiveness of this method.