A study on willingness of installation mini-brewery beer plant in leisure farm village

• Main Author: 黃健領
• Other Authors: Jing-Jung Chen
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/02664940434370504867

碩士 === 東海大學 === 食品科學系 === 92 === ABSTRACT The government in Taiwan has opened the wine and cigarette market to the private sector, but there have not been many businesses interested in producing it. The manifestation of this situation can perhaps be attributed to the aspect of long-term selling monopoly by the government. The purpose of this study is to survey the willingness of Leisure Farm Village to invest in setting up a mini-brewery beer plant. The results indicate that 48.94% of business operators do not know the related ordinances for manufacturing wine and cigarettes. They lack the understanding of how to start a mini-brewery beer plant. Also, it is hard for them to visit the manufacturer and get the related information. Factor analysis of small scaled factory of the beer with diversification of the taste of the beer most approved was performed. However, the motivation of the investor included the freshness of beer, the economic scope of the business, and the segmentation of the wine market. They also considered the return rate of buying equipment, the utilization of the equipment, the beer produce operators, and the beer market. For those who were not interested in setting up a beer plant, their considerations included extremely high starting costs, consumer tastes, and unclear demand sides. But in general, Taiwan’s leisure farm village is developing very fast. The mini-brewery beer plant for the village owner has a lot of potential. Keyword: Leisure Farm Village, Mini-Brewery Beer Plant , Beer