THE CONSUMERS'' EVALUATION OF BEER BRAND EQUITY IN THE URBAN AREA---A STUDY OF TAICHUNG CITY

碩士 === 東海大學 === 食品科學系 === 92 === Abstract Brand Equity has been a major research topic since 1980s. It is not only an important asset but also a potential marketing tool to corporations around the world. The wise utilization of brand equity could bring unlimited profit for the corporation...

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Bibliographic Details
Main Authors:	SELINA LIEW KAI THEEN, 劉凱婷
Other Authors:	OH, RYOGEN, P.H.D.
Format:	Others
Language:	zh-TW
Published:	2004
Online Access:	http://ndltd.ncl.edu.tw/handle/14764061628222613341

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