| Summary: | 碩士 === 東海大學 === 管理碩士學程在職進修專班 === 92 === Abstract
Owing to the impact of “Go West” investment and Mainland China’s open door policy under WTO regulation, the Machine Tools Industry in Taiwan faces intense competition compare to the past. Focusing on the competitive advantage of Taiwanese Machine Tools industry in Chang-Ching Delta, this study attempts to figure out a theoretical framework based on Porter’s diamond theory. To date, little empirical research has focused on this issue, this study conducted an exploratory research, involving literature survey, documentary analysis and firm interview. Samples encompassed within the strait, Mainland China and Taiwan.
For the development of competitive strategy, this study focused on the strategic advantage of six factors, including (1)Chance, (2)Government, (3)Demand conditions, (4)Factor conditions (5)Related and supporting industries (6)Firm strategy, structure and rivalry. Meanwhile, the interaction of each key factor is also taken into account.
Key words：Machine Tools , Competitive Strategy, Diamond Theory
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