A Study on Dimensions of Custom Loyalty for Long-Distance Passenger Transport:An Example of Kuo Kuang Motor Transport Company

• Main Authors: Chao-Hsing Wang, 王朝信
• Other Authors: Dr.Shuo-Tsang Tsai
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/71916894056954731934

碩士 === 臺中健康暨管理學院 === 經營管理研究所 === 92 === A Study on Dimensions of Custom Loyalty for Long－Distance Passenger Transport： An Example of Kuo Kuang Motor Transport Company Student： Chao- Hsing Wang Advisors：Dr. Shuo- Tsang Tsai Institute of Business and Management Taichung Healthcare & Management University ABSTRACT With the company of the Kuo Kuang Motor Transport Company of the trade in of the run by private capital company type, at face to compete it to operate the atmosphere bottom, still able keeping operates the superiority, carry the quantity of the customer to still is in the standing of the group leader of the long－distance passenger transport, can attribute to have strong backing of the customer loyalty． The study of the past attests, relation between" consumer the satisfaction feels" and" the loyalty of the consumer", besides presenting non - linear correlation, and not inevitable for" is facing the correlation". therefore this study won''t limit former degree of the consumer satisfaction and loyalty again is facing related old -rut, directly inquire to construct the impact long distance passenger transport of consumer the loyalty its" the interface of the attitude" and" the interface of the behavior", and depend on construct the strength of the interface to analysis the style of the consumer loyalty of the consumer of the long distance passenger transport, again according to different dimensions of the consumer loyalty and consume the characteristic, draw up different marketing policy of the variation to combine, to promote the loyalty of the consumer.． The study consequently stands, the dimensions of the consumer loyalty of Kuo Kuang Motor Transport Company is with the interface of the behavior and interfaces of the attitudes of the consumers to all belong to high degree the loyalty" true loyalty" the customer of group to is at most; Afterward," low loyalty " customers of the loyalty of the behavior and the loyalty of the attitude that all belong to low degree group; The third is the " spurious loyalty" customer of high loyalty behavior and loyalty attitude of low degree group; finally is the " latent loyalty" customer of low behavior and high attitude group.．The experience of the consume of four loyalty dimensions exists with" take the purpose" etc. factor obvious variation in" communicate the pattern"," whole service presents"," the brand of the reinforcement"," the net work and technologies makes use of" and" the performance of the attendant". Key word: long distance passenger transport， dimensions of custom loyalty ，experience of the consume。