The Impacts of the Cognitive Differences of Contract and Nonlegal Norms on Cooperative Performance in Franchise Convenience Stores System
碩士 === 南台科技大學 === 行銷與流通管理系 === 92 === In the franchise system, the franchisee establishes relationships with franchisor by legal contract, so the franchisee’s cognition of contract is the cornerstone of cooperation. Moreover, nonlegal norms would continuously impact on cooperative relationships. The...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/83134452263028408330 |