A Business Model and Its Development Strategies for Mobile Business

• Main Author: 賴易汶
• Other Authors: 郭英峰
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/03447572979297015111

碩士 === 樹德科技大學 === 經營管理研究所 === 92 === Because of the quick development of the internet and mobile communication, data delivery via mobile equipments is already a trend. After the integration of mobile technique and the enterprise operations, an enterprise will face a mobile, personalized and instant operations environment. Due to there is no any limitation of space and time, mobile commerce is able to break the obstacle of customer interaction in traditional business transactions process. The impact of mobile business (M-business) exceeds the effects of e-business no matter in business models, organizational types, and social types. This study proposes a five-step business model of M-business after interviewing four transportation delivery industries and three telecommunication industries in Taiwan as follows: confirmation of mobility needs, examining the adoption degree of information, choosing the system manufacturers, internal communication and training, and controlling mechanism and performance measurement. In addition, this research also finds: (1)The most benefit of M-business is via mobile equipments to do the BPR to reduce the operations cost and increase the profit; (2)The adoption factors are industrial characteristics and needs, not the scale size of enterprise;(3)It can let the user obtain the necessity in formation anywhere at any time but not get all information;(4)The applications of M-business is based on the future needs, not resolving the current problems;(5)Enterprise while adopting in to mobile should give longer time of the user to adapt and acquaint with;(6)Need to build up a set of performance measurement standard;(7)M-business should base on E-business.