The study of the franchisee’s refranchise behavioral intention and behavior basis on the theory of planned behavior and the social cognition theory- A case of franchisees of 7-Eleven in the Kaohsiung and Pingtung Area
碩士 === 樹德科技大學 === 經營管理研究所 === 92 === The biggest franchiser chain in Taiwan is convenient stores, and the percentage of the franchisee, until April 2002, had reached 77.04%.Along with this rising ratio, we can tell the franchisee refranchise or not rising and declining the franchiser chain and also...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41320590970080032581 |