The Study of Travelling Motivation and Satisfaction to Tourist Spot-Take Nei-Wan Scenic Spot for An Example

• Main Authors: Ya-Ling Tung, 童雅鈴
• Other Authors: Hao-Yen Yang, Ph. D.
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/74748046118719465132

碩士 === 世新大學 === 經濟學系 === 92 === This research surveyed the traveling motivation and satisfaction to a sightseeing scenic spot and took Nei-Wan for an example, we try to analyzed various factors to enhance tourist’s traveling motivation and satisfaction for providing local township or administrative department some improvements of economical and sightseeing activities. This research first collection related theories and distributed questionnaires to the tourist. Using statistical analysis methods such as T-test, One-way ANOVA and chi-square method by SPSS. The results showed tourists were female mostly, the age was between 20-30 years old, the occupation was student, the educational background was college, the mean monthly income was below 20,000 NTD and tourists inhabited in Xin-Zhu in the majority. In the 12 items of travelling motivation, “Enjoy scenery”,“Enjoy animals and plants”, and ”Photograph and sketch “ were not significant difference to different tourist characters, but the other were significant. In the 8 items of travelling satisfaction, “Parking space in Nei-Wan ” was not significant difference to different tourist characters, but the others were significant. This research had the following suggestion： 1.To attract more male and other counties tourists to visit Nei-Wan. 2.The Xin-Zhu county government efficiently utilized mass media and internet to introduce Nei-Wan, and combined the near tour resources to increase Nei-Wan travelling Motivation. 3.To build more parking spaces, clean the environment of Nei- Wan and plan the street vendors. Developing the characteristic famous products and mementos to increase Nei- Wan travelling satisfaction.