Integrated Marketing communication：A Case Study of Chinatimes’Innovative Approach

Integrated Marketing communication：A Case Study of Chinatimes’Innovative Approach

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碩士 === 世新大學 === 傳播研究所 === 92 ===

Bibliographic Details
Main Authors: Wang , Sophia, 王雅芬
Other Authors: 彭懷恩
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/93433619174907085784
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spelling ndltd-TW-092SHU003760442016-06-15T04:17:28Z http://ndltd.ncl.edu.tw/handle/93433619174907085784 Integrated Marketing communication：A Case Study of Chinatimes’Innovative Approach 報業整合行銷傳播的創新--以中國時報系為例 Wang , Sophia 王雅芬 碩士 世新大學 傳播研究所 92 彭懷恩 熊杰 2004 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 世新大學 === 傳播研究所 === 92 ===
author2 彭懷恩
author_facet 彭懷恩
Wang , Sophia
王雅芬
author Wang , Sophia
王雅芬
spellingShingle Wang , Sophia
王雅芬
Integrated Marketing communication：A Case Study of Chinatimes’Innovative Approach
author_sort Wang , Sophia
title Integrated Marketing communication：A Case Study of Chinatimes’Innovative Approach
title_short Integrated Marketing communication：A Case Study of Chinatimes’Innovative Approach
title_full Integrated Marketing communication：A Case Study of Chinatimes’Innovative Approach
title_fullStr Integrated Marketing communication：A Case Study of Chinatimes’Innovative Approach
title_full_unstemmed Integrated Marketing communication：A Case Study of Chinatimes’Innovative Approach
title_sort integrated marketing communication：a case study of chinatimes’innovative approach
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/93433619174907085784
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AT wángyǎfēn integratedmarketingcommunicationacasestudyofchinatimesinnovativeapproach
AT wangsophia bàoyèzhěnghéxíngxiāochuánbōdechuàngxīnyǐzhōngguóshíbàoxìwèilì
AT wángyǎfēn bàoyèzhěnghéxíngxiāochuánbōdechuàngxīnyǐzhōngguóshíbàoxìwèilì
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