Integrated Marketing communication:A Case Study of Chinatimes’Innovative Approach

碩士 === 世新大學 === 傳播研究所 === 92 ===

Bibliographic Details
Main Authors: Wang , Sophia, 王雅芬
Other Authors: 彭懷恩
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/93433619174907085784
Description
Summary:碩士 === 世新大學 === 傳播研究所 === 92 ===