Factors of Escalation of Consumption in Price Bundling of Services: Ten Consideration of Exit Barrier and Perceived Value
碩士 === 東吳大學 === 國際貿易學系 === 92 === Services have more characters than material goods, so that marketers have to consider more while making strategies. For example, perishability makes it difficult to project capacity. Price Bundling of Services as one paid for multiple goods for future may reduce t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57017586880949441791 |