Factor of Escalation of Consumption in Price Bundling of Services: The Concideration of Satisfaction and Sunk Costs
碩士 === 東吳大學 === 國際貿易學系 === 92 === Price bundling is the sale of two or more separate products and/or services as a package at a discount. In services, the practice of marketing a single package for a special price and granting customers the rights to consume stepwise has been pervasive. The rational...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68410420360607718804 |