The Effects of Product Price, Promotion Type, and Store Image on Consumers’ Perceived Value and Purchase Intention under Different Chain Store Systems
碩士 === 東吳大學 === 企業管理學系 === 92 === In recent years there are a lot of chain stores selling the similar products all around with the rapid development of chain stores in Taiwan. For example, both drink stores and convenience stores sell alike drinks. The purposes of this research are to discuss if the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47956759438683969942 |