| Summary: | 碩士 === 東吳大學 === 企業管理學系 === 92 === On-line game is very popular in Taiwan in these years. No matter what companies are, such as game companies, new rival or other companies that are not belong to game field, all of they want to share the huge market what grow up quickly. But how will they win this game from keen competition of on-line game market? Except a good product, one good brand marketing strategy becomes more important. Urde(1994) pointed out that, because difference between products is less and less, we can not win any game depend on product performance. All companies should reconsider how to create the brand value. Urde thought an enterprise should return nature of marketing philosophy and become a brand oriented organization.
This research is base on In-depth Open-ended interview and simple questionnaire. According to collect the result of questionnaire for random game companies and interview with two famous game companies. This thesis induct some observations and suggestions to brand strategies of on-line game companies.
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