Attendees’ Motivation, Perceived Benefits and Satisfaction of The Special Event－A Case Study of Madou Pummelo Festival
碩士 === 靜宜大學 === 觀光事業學系研究所 === 92 === The major purpose of this study is to investigate the relation of event participant’s perceived benefits/satisfaction level and their participating motivation (purpose of visit). The participants of the 5th Madou Pummelo Festival were selected as the study subje...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q5g9fz |