Examining the current state of travel agency management broaching from the perspective of knowledge-based management approach --Showcasing the consolidated travel agency

• Main Authors: Jen-Min Liu, 劉仁民
• Other Authors: Ming-Ching Yang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/r8f343

碩士 === 靜宜大學 === 觀光事業學系研究所 === 92 === Abstract In a knowledge-based economic society, nothing is more important than the practical know-how to any industry as the competitions grow fierce. While the knowledge management approach is garnering heated discussion and adaptation in the industry, government and academic sectors, the research of this thesis has focused on the travel industry requiring a high level of knowledge as the study subject utilizing questionnaires and probes to attempt to decipher the current state of knowledge management in the travel industry, and to alleviate the correlation of employee proficiency. To differ from what most knowledge management studies that often focus on business organizations as the study topic, this study not only focuses on organizational hierarchy but also takes into account the individual factors. Meanwhile, the induction yield of knowledge management is then polled through a two-tier query in management and operations with which to conduct study analysis. Lastly, for accuracy, business executive interviews and business web site observations are made and the findings derived are then used as comparison references. The study adopts the SPSS version 10.0 as the data analysis tool. And four statistical methods - the descriptive statistics, cluster analysis, test of independence and ANOVA, are used. The descriptive statistics are used to describe basic data of the overall samples and variables; Cluster analysis primarily serves to group the knowledge management and proficiency into different groupings of high and low differentials; Test of independence is used for assessing whether there is a relevancy between groupings of the level of knowledge management/employee proficiency and individual attributes; ANOVA is used to decipher the differential of yields deriving from the level of knowledge management and employee proficiency. Findings concluded from the statistical assessment indicate that, (1) The correlation between employee proficiency and the level of knowledge management has reached an ominous level of relevancy; (2) The correlation between knowledge management yield, employee proficiency and the level of knowledge management has reached a level of ominous differentials; (3) The correlation between employee individual attributes and the level of knowledge management has not reached a level of significant differentials; (4) The correlation between employee individual attributes and employee proficiency has partially reached a level of significant differentials. The further study recaps at the end with a study conclusion and recommendation for subsequent studies.