廣告訊息策略與產品生命週期關聯性研究—「國泰人壽」個案研究
碩士 === 中國文化大學 === 新聞研究所碩士在職專班 === 92 === ABSTRACT Life insurance has been introduced into Taiwan for 60 years, and the product selling goes fluctuant by the passing of times. This research divided Taiwan’s life insurance industry into three stages: first growth stage (1983-1989), second g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89646078857448138281 |