| Summary: | 碩士 === 中國文化大學 === 新聞研究所碩士在職專班 === 92 === The Model of Behavior Intentions for College Students Using Internet to Participate in the School Affairs: A Study Case of China College of Marine Technology and Commerce
The purpose of this study is to discuss the behavior model of college students using Internet to participate in the school affairs. According to the conceptual model of “uses and gratifications”, the theoretical model of “using motivation à involvement à contentment à the willingness for more participation” is logically deduced. In this current study, we adopt the questionnaire investigation method and the analyzed unit is the school website of China College of Marine Technology and Commerce.
This study adopts the LISREL analysis method to examine the measurement model and structure model. As the result, we discover that: 1. The college students’ behavior model of participating in the school affairs through Internet is supported by students; 2. With the difference of the using motivation, the involvement degree of the users to the website also varies accordingly; 3.The contentment after using the information system will also influence their willingness for more participation; 4. When participating in school affairs through Internet, the function that is mostly used by college students is the search engine; 5. The behavior model varies with the gender.
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