| Summary: | 碩士 === 中國文化大學 === 資訊傳播研究所 === 92 === The newspaper industry has existed for long time and is known as a traditional form of media. A newspaper is a medium for transmitting information. Its main function is to distribute news and information. After the relaxation on the newspaper ban, the number of competitors increased and the Taiwan newspaper market became fiercer. Automation has become the trend enabling newspaper industry players to face market and environmental challenges and increase their competitiveness. In addition, possessing outstanding personnel is an important competitive factor for all participants. In the middle of this industry revolution, pure labor is insufficient. The purpose of this study focuses on "Which professional expertise should an excellent technical staff possess?" Based on the investigation of the professional expertise requirement and evaluation, players can use it as a reference to choose, train, reward, develop, and evaluate their employees.
This is an exploration study, which discusses and analyzes the necessary expertise required of the technical printing staff under an automated environment in the newspaper industry. The subjects are the newspaper industry players that have printing departments, pre-printing and related printing equipment. Moreover, the study adopts the questionnaire survey method. The following is the summary of the results:
1.After exploring the topic and analyzing the experts'' interviews, six professional expertise facets are necessary for the technical newspaper printing staff. After statistical analysis, three major expertise facets are found: "knowledge", "technique", and "attitude."
2.The study result indicates that the "knowledge" facet surpasses "technique" and "attitude." From that, complicated business processes, technical skills, and personal experience have been integrated, assisted, or replaced by new technology and equipment. Hence, the importance of the knowledge facet also increased.
3.Excluding the impact of their job natures on their knowledge and technical facets, the variables including staff amount, daily publishing volume, company’s established years, number of years of automation, examination of the nature of the employees'' job, and their seniority do not vary. Other variables under the influence of knowledge, technical, and attitude facets have obvious differences.
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