Who is the better endorser of GPT in service guaran-tee advertising?
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 92 === In many Asian countries, the group package tour (GPT) is one of the main modes of outbound travel. However, the purchase of the group package tour, involves a certain of risk. Many researchers clearly suggest that enterprises can offer the service guarantee to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78125220789317397828 |