The Influence of Consumer Life Styles, Degree of Consumer Purchase Involvement and Advertising Appeals in the Advertising Effect. For Example：the Cell Phone.
碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === 24hrs’ Bank points out that “the possession rate of cell phone at Taiwan for the first time reaches the highest one worldwide in 2000. It remains the same in 2002. There are more than twenty-five million users at this area. The prevalence of cell phone at this...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78929198814286778513 |