Factors On Affecting Intention of Word-of-Mouth Communication- A Study on Dental Clinic
碩士 === 國立臺灣科技大學 === 管理研究所 === 92 === Abstract People are used to consult their friends or relatives for inexperienced consuming behavior before making decision. It will become a trend for consumers to make decisions based on word-of-mouth. Since most Chinese people aren’t aware the import...
Main Authors: | Chen, Cheu-Hong, 陳祖洪 |
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Other Authors: | Lin, Meng-Yen |
Format: | Others |
Online Access: | http://ndltd.ncl.edu.tw/handle/78123250814885728036 |
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