Factors On Affecting Intention of Word-of-Mouth Communication- A Study on Dental Clinic

碩士 === 國立臺灣科技大學 === 管理研究所 === 92 === Abstract People are used to consult their friends or relatives for inexperienced consuming behavior before making decision. It will become a trend for consumers to make decisions based on word-of-mouth. Since most Chinese people aren’t aware the import...

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Bibliographic Details
Main Authors: Chen, Cheu-Hong, 陳祖洪
Other Authors: Lin, Meng-Yen
Format: Others
Online Access:http://ndltd.ncl.edu.tw/handle/78123250814885728036