Word-of-Mouth Effect from New Products User and Word-of —Mouth Research-Take Singapore Gare For Example
碩士 === 國立臺灣科技大學 === 管理研究所 === 92 === When new products enter the mature market, the Word-of-Mouth plays an important role. Prior to this research, there’s still no relevant research for customers’ behavior and Word-of Mouth sell regarding car care products. Therefore, this research takes the sales s...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88875925181304519026 |