金融業運用資訊科技提昇「財富管理業務」競爭優勢之研究

• Main Authors: Tusi-Hua Lin, 林翠華
• Other Authors: 曹承礎
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/90893224444685294385

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 92 === Opportunities to increase revenue are scarce in the current economic environment, leading many financial institutions to contemplate forays into wealth management as a way to generate new top-line growth. As firms enter the wealth management arena, they will have to answer important questions about： 1. The methods used to deliver their unique value proposition to their chosen customers 2. The role of technology in serving those customers profitably 3. Their strategy for differentiating themselves in a fiercely competitive market. The challenges all institutions will face in developing viable wealth management offerings can be grouped into the areas of customer strategy, operational effectiveness, organizational design and technology strategy. From this study, based on Porter’s Value Chain and Competitive Strategy Theory., we can see technology will definitely help Financial Institute to gain Competitive Advantage.