MNCs and Cause-Related Marketing:An Analysis of Consumer Perspectives
碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === Cause-related marketing (CRM), a commercial partnership between a charity or non-profit organization (NPO) and a company that associates a charity’s logo with a brand, product or service, has become prevalent internationally in the last 20 years as a means to bo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ngmed8 |