The Marketing and Branding Management Study for High-Tech Industries--Intel Corp. Case Study

• Main Authors: Jannet H. So, 湛華生
• Other Authors: 江炯聰
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/38249168279933821092

碩士 === 國立臺灣大學 === 商學研究所 === 92 === What is the criteria for high-tech industries to transfer themselves into the marketing and branding oriented hightech company in order to retrive the fruit of high profit margin and build up their comptititive edges thru marketing, service and value-added branding strategies. 1. The academic theories and management know-how for high-tech comapanies'' marketing and branding strategies. 2. Use Intel Corp, "Intel Inside" and "Centrino" marketing campaign to verify the academic theories illustrated in the 2nd Chapter, as well as use the theories to evaluate the Intel''s business practice. 3. The Taiwanese hightech companies'' positioning and strategies toward the marketing and branding trend for the hightech companies.