The Marketing and Branding Management Study for High-Tech Industries--Intel Corp. Case Study
碩士 === 國立臺灣大學 === 商學研究所 === 92 === What is the criteria for high-tech industries to transfer themselves into the marketing and branding oriented hightech company in order to retrive the fruit of high profit margin and build up their comptititive edges thru marketing, service and value-added branding...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38249168279933821092 |