| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 92 === In recent years, our terrestrial televisions have faced an unprecedented challenge, and now also the challenge of major changes created by the digitalization of television. In order to adjust to the changes of industrial structures and environments, an appropriate competitive strategy is needed. However, for a strategy to be fully implemented, the efficiency of structural management and activity control relies on the measurement of performance efficiency through the process. With the measurement, we will be able to evaluate execution efficiency and completion of targets to improve the efficiency of operation management.
This study will try to analyze the trend of the terrestrial television industry to seek out cast company’s strategic positioning and options. We will also explore the degree of connection between the company’s current method of performance evaluation and strategic execution. Then we will utilize the balanced scorecard model and indicators monitoring mechanism to improve the performance management system to build a feasible, systematic, strategic, forecasting managing tool. This tool will assist company to clear its vision, insure strategic execution, resource integration, planning and allocation, create value between business units, elevate corporate value and be the reference for the media industry.
There are three study conclusions from this article:
1. Current case company does not have an effective way of connecting a performance management system with its strategy.
2. It’s more comprehensive viewpoint combining a balanced scorecard, indicators monitoring mechanism and strategic performance management system.
3. The keys in controlling performance management system effectively are (1) The defining of indicators and measurements; (2) Tracking and improving of abnormal performance; (3) Appropriate integration with current management information system interface.
|
|---|
