A CHOICE STRATEGY OF OTC NEW PRODUCT PROMOTION TOOLS
碩士 === 國立臺北大學 === 企業管理學系 === 92 === Drug products are consumable and nondurable goods, but they are different from generic consumer products. Drug products have six characteristics: long product life cycle, high brand loyalty, specialization of use, high added value, high profit, and jurisdiction...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90506362099215097939 |