The Moderating Effects of Exiting Costs on the Relationship Between Satisfaction and Responses:The Case of Freight Forwarder
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 92 === The literature of marketing channels has explored the effects of satisfaction and cost-of-exit, including switching cost, investment and alternative attractiveness, on the responses. However, past studies have treated satisfaction and cost-of-exit as two directl...
Main Authors: | Wang-Ping Lin, 林宛萍 |
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Other Authors: | Kuen-Hung Tsai |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/14636864631837353562 |
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