| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 92 === Generally, the original meaning of a song is regardless by the music video directors. It is because that they do not fully communicate with the song creator for the implication beforehand. As a result, the manifestation of the video deviates from the creator''s original intention. This research aims to develop scenario-oriented guidance for music video director to present the significance of pop song creator. Firstly, by way of literature research, the reasoning process behind the music scenario context, the theory of corresponsdence, schema theory of communication was investigated. We then seek to understand the reflection of pop song scenarino context by interviewing song creator and music video director. Five steps were concluded for the guidance of song scenarion context process. First, to search for the context of music situation factors. Second, to communicate the concepts using the story scenario of song creator''s as the primary schema. Third, to incorporate the synesthesia of the two parties for constructing the scenarion. Fourth, to compile the music scenario script and finally, to illustrate the scenario story.
We conclude that the music video director will clearly present the composer’s song scenario context, and capture the synesthesia feeling, and express the song creator’s original intention by using this scenario-oriented guidance.
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