An effectiveness analysis of Mizuno Taiwan Corporation’s Sponsorship of the National Athletic Games in 2003

碩士 === 國立臺灣師範大學 === 體育學系在職進修碩士班 === 92 === The purpose of the study is to analyze the effects of Mizuno Taiwan Corporation’s sponsorship of The National Athletic Games held in Taiwan in 2003. Reference reviewing, in-depth interviewing and statistical techniques are used as the methods to explore the...

Full description

Bibliographic Details
Main Authors: Ho, Kuang-ming, 何光明
Other Authors: Cheng, Shao-tung
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/71982301005866339380

Similar Items