An effectiveness analysis of Mizuno Taiwan Corporation’s Sponsorship of the National Athletic Games in 2003
碩士 === 國立臺灣師範大學 === 體育學系在職進修碩士班 === 92 === The purpose of the study is to analyze the effects of Mizuno Taiwan Corporation’s sponsorship of The National Athletic Games held in Taiwan in 2003. Reference reviewing, in-depth interviewing and statistical techniques are used as the methods to explore the...
Main Authors: | Ho, Kuang-ming, 何光明 |
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Other Authors: | Cheng, Shao-tung |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/71982301005866339380 |
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