| Summary: | 碩士 === 國立臺灣師範大學 === 體育學系 === 92 === Abstract
“Agent” has been existing in China since the ancient time though it disappeared once after the establishment of the regime of the People’s Republic of China. In 1978 agency became a line of business again after the Third Plenary Session of the 11th Central Committee of the CPC. Sports professionalization was formed gradually following the progress of the sports system reformation. Beginning in the 1990’s, there were many games and demonstration by foreign sport players arranged by sports agents. In March 1993, Li Wei successfully held an international professional boxing championship and became the first IBF professional sports agent in China. In 1995, the Physical Culture and Sports Commission promulgated a guideline for development of sports industry and help setting up of agencies for different sports. Professionalization of soccer further extended the stage for sports agent. In October 1997, the first sports agency company in China was formed. On June 22, 2003, Zhejiiang Province Sports Agents Association was founded in Hangzhou, representing a further progress of the development of sports agents in China. Sports agents are the key for production and consumption of sports, their effect to the promotion of sports market and the development of commercial values for sports should not be under evaluated. Though there are no laws or regulations related to sports agent in Taiwan, the importance of such a role has been a focus following the entry of sportspersons to the international sports market. In this study, the following conclusions were obtained by historic research and literature analysis in discussion on basis theory of sports agent, the management and operation systems for international sports agent, the current development status and prospect of sports agent in China and exploration on the sports agent management system, regulatory system and, training method for sports agents in China.
1. There is no significant difference between China and the western countries in concept and type of sports agent. Then apparently sports agent is a product in capitalism.
2, Economic reformation was the real start point for development of sports agent in China, and sports professionalization is its catalyst. Sport agency business in China is now at the emerging state, and there is a considerable large potential for growing.
3. The current method for training of sports agent in China can only meet the urgent need. Training sports agents in university is an international trend, and is the best way to promote the quality of sports agent.
4. Though China has already had a good regulatory system to manage sports agent, in practice implementation shall be regulatory system oriented to minimize intervention by human factor.
5. Development of sports agent in China will become professional, integrated diversified, and networked, synchronized with the international sports agency market.
It is expected that findings in this research can serve to contribute to the planning of sports agency system in Taiwan.
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