The Construction of the Quality Evaluation Model for Sport and Health Club

• Main Authors: Hang-Dong Ho, 何恆東
• Other Authors: June-Horng Shiesh
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/83309796939438678671

碩士 === 國立臺灣體育學院 === 休閒運動管理研究所 === 92 === 　　The main purposes of this study were to understand the members’ satisfaction in terms of the service provided by the Sport and Health Clubs, the factors effected the quality of Sport and Health Clubs and then constructed a Sport and Health Clubs of quality evaluation model on multivariate statistical of analysis. The subjects of this study are the members of Sport and Health Clubs in Taichung City. The original data was 350 records, after deleting the null data, there were 245 records totally. The results were as follows: 1.Members of Sport and Health Clubs in Taichung, the ratio femle was 53.9﹪higher the male’s. Mostly, the members’ age is between 21 to 40, the ratio was 76.8﹪. The martial status is single, the ratio was 61.2﹪. The professions of members is business, the ratio was 31.8﹪. The educated degree is college, the ratio was 59.6﹪. The income level is between 20001 to 40000 N.T.D., the ratio was 53.9﹪. 2.The levels of the quality satisfied by members were: to maintain the facilities, the convenience of traffic and the operated time to conform with members needed. Each terms of the quality got the grades closed. 3.After the Chi-Square analysis, there were no significant differences between demographic characteristics and members’ satisfaction on quality. 4.After the factor analysis, this study extracted 5 factors which effected the Sport and Health Clubs quality. The 5 factors included staffs, convenience, environments and mood, system and industry image. 5.The Classification Functions constructed by this study could classified the different quality levels correctly, the correct ratio was 98.8﹪.