Mobile Value-added Service Marketing Strategy-xx Telecom Case Study
碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 92 === Telecom market was opened due to the demand of Taiwan’s joint WTO and Mobile operator became a “new star” business then. The first private-owned telecom operator launched service in 1997, then, mobile phone penetration rate grew up rapidly from 6% of 1997 to...
Main Authors: | Chang Shih-Nan, 張世楠 |
---|---|
Other Authors: | Jacob Y. H. Jou |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/70752009153928851728 |
Similar Items
-
Research on Telecom Service Providers Value-added Service Strategy-A Case Study of T Company
by: LEE, SUNG-HUEI, et al.
Published: (2019) -
Using the Model of Service Innovation to Explore the 4G Value-added Service – The Case Study of Chunghwa Telecom
by: Hsiu-Yu Chang, et al.
Published: (2016) -
The Consumer Satisfaction of 3G Mobile Value-added Service:The Example of Chunghwa Telecom Company
by: Shu-Fang Wei, et al.
Published: (2012) -
A Study on the Relationshipamong Experiential Marketing, Brand Equity, Purchase Intention of Mobile Value-Added Services-An Example of Chunghwa Telecom
by: YEH,CHENG-MIN, et al.
Published: (2009) -
Designing integrated location-based service of customer experience : a case study of mobile value-added service in Chunghwa Telecom
by: Wan-Ling Liao, et al.
Published: (2011)