| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 92 === Summary
It is the most important divide in 1993, before that, the broadcasting in Taiwan is self-contained and monopolized. The government authorities had made applications of channels open to the public access officially for 10 years since 1993. Early and late, there’re more than 100 low-powered, medium-powered, and high-powered radio stations have established and the amount has reached around 300~350 ones if you count illegal underground broadcasting stations in. That is the highest density and most chaotic area all over the world. Not only variety devices but also new fantastic guise, the broadcasting market in Taiwan with furious and flaming competitions, and each one goes his own way. Because an excess of radio stations, all of them are tired out to operate.
Opening up newspapers and TV programs, as a result of high initiative limits, few companies have acceded to the market and competed with each other intensely. Recently years, most mess mediums are in a red. As long as you can talk, you can have a chance to be a DJ. Not going into the program quality, it still has specific audiences. And even more some radio stations are striving for their listeners by showing political standpoints instead of caring about the profit and custom. Therefore, the feature of broadcasting industry of Taiwan is carrying on broadcasting stations’s extremely difficult and tough.
The superficial measure of Taiwan is not vast and the population is not multitudinous either, and the social structure between northern and southern part is widely dissimilar. Professor Wang ming-sheng said, the people who live in south part in Taiwan are short of citizen accomplishments, then it makes cultural standings are quite different. By this way, marketing tactics are changing, too. Such as languages, industries, educational standings and elder age level, they are business elements you have to consider. This is the key subject we want to keep researching and making a study constantly.
Key words: Format, DAB, Internet Radio
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