A study of the Characterized Products

• Main Authors: Hsiang-Te Sung, 宋祥德
• Other Authors: H. Jason Huang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/06707502379412433066

碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 92 === In resent years the development of the whole globe boosts the exploitation of the region economy and the brand benefit of the merchandise increases by means of the characters. After that the issue that whether the brand benefit of characters derived be a sustaining development and improved becomes the focus of many discussions. During the period that the economy of Taiwan is seriously influenced by SARS in 2003, the behavior of consumers buying the respirators became the most important exchanging activities. This paper investigates whether the respirator possessed characters attributes in the form of questionnaire and discussed whether there are notable differences resulted from the influence factors by means of statistic analysis soft SPSS and statistic method. The intention of this paper is to understand the issues that are formed during the development process of the character brand by means of the consumer behavior of the respirator. The demonstration of this paper focus on the citizens in TaiChung as the object of the discussion by means of the collection review of the literature. This paper intends to forward some proper suggestions for the strategy of the development of the upcoming common consuming merchandise and to promote the quality of management programming.