Research on the innvation and change of multinational corporation''s subsidiary -- A case study of EPSON Taiwan Technology & Trading LTD.

• Main Authors: Hui-Kuang Chung, 鍾惠光
• Other Authors: Fen-Hui Lin
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/40206630562611727813

碩士 === 國立中山大學 === 資訊管理學系研究所 === 92 === 　With the increasing growth of Asia market, most of well-known multinational corpo -ration have respectively extended their business to and weight their investment in Taiwan area. Accordingly, Taiwan and Asia enterprises themselves need needs to innovate and change repeatedly so as to improve their competitive ability. Taiwan is in a transient stage from “manufacture orientation” to “marketing orientation”, now will change to “innovation orientation”. Therefore, it is a significant subject for Taiwan enterprises, especially for which intend to have international business, to apply domestic and overseas management theories and experiences to the characteristics of the enterprises themselves so as to develop a new management mode. 　After reviewing and organizing related domestic and overseas studies and documents, we will do discussion with five aspects including strategy, organization, reward, technology and marketing. We will further discuss and analyze, by case study, the development of innovation and reformation in a company and show the results caused thereby. We generalize a study conclusion according to the collected data, documents and contents of a case interview. In this study conclusion, it can be understood that a parent company should give its subsidiary company appropriate autonomies and timely changes in management style while the subsidiary company keeps on growing, and that an enterprise should make clear its market position, core specialty and main target, improve internal efficiencies (e.g. enterprise resource planning, knowledge management, innovation management, supply chain manage -ment and so on) by introducing new technologies, encourage employees to learn and to innovate more as well as adopt diverse salary system for employee performance. Since enterprises nowadays need to face the rapid changes of science and technology, diversified markets and competitive environments,the case will keep moving forward to the business objectives which is predetermined by its organization. 　Based on the case findings, an enterprise intends to keep a longer business, overtake competitors and create competitive advantage for becoming a top one, it innovate and change repeatedly and keep moving forward to the business objectives which is predetermined by its organization. which all are good management modes for current enterprises to survive, grow and confront the market changes.