The optimal pricing strategy of golf clubs'' membership

• Main Authors: Pei-chi Hsu, 徐佩綺
• Other Authors: Hueimei Liang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/61958860250339501687

碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Due to the increasing of substitution and competition of products, the life cycle of products is shorter than previous time and the perishable has becoming visible for service industry and other related manufacturing industries. Wrong strategy and management of pricing make many companies lose the right opportunity to invest and even trapped in the bad financial structure with the apparent character. More and more private club managers use the concept of yield management to deal with their problems and maximize their benefits because of the property of perishable in recent years. However most researchers study about ways to improve the performance and to understand the distribution of consumers’ recognition instead of realizing the factors impacting the products’ pricing. I will develop an initial pricing model and find out how the relationship among the factors which influence the products’ pricing interacts by this model