| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Abstract
Recently years environmental protect conscious have raised, product throw away after used that had been impacted environment awfully. Green design; Environment protect design; Resource recycle; Green marketing; Remanufacture use etc. of concept, have been separate into whole society. As the information products quickly expand demand in the current, the electric information related products made huge numbers, that result in more garbage produce out, it had been stress to the environment. How to process those huge quantity information garbages part, became an important issues.
According to the IDC, 2003 survey Taiwan area, the laser printer toner cartridge sales market there are over one million sets, such as that have been produce out huge number blank toner cartridge garbage. There are some small enterprises to remanufacture the use up of blank toner cartridge since ten year ago in Taiwan, they change the laser toner cartridge life cycle 「from born to dead」to 「from born to born」and sell that into printing expendable market, this way have environment protect concept and have economy benefits. But as DIPC, 2003 report the remanufacture toner cartridge，there are ten percentage market share only in Taiwan printing expendable marketing, it is very low than USA or Europe of 30 to 35 percentage market share. The remanufacture toner cartridge business had been meet lower market share grow, because they except the same industry competition, they have meet large OEM printer manufacture sales pressure competition and consumer un-know this remanufacture toner product can provide stable printing quality and save the cost, these laser toner remanufacture industry have been meet grow limit.
This study application the small enterprises manufacture advantage, industry environment analysis, industry competition analysis, same field industry competition analysis to establish the toner cartridge business advantage strategy , expect the result outcome can provide the remanufacture toner cartridge of greening business, promotion the green consumer market, extension the environmental protect product, promote environmental four fundamental 「4R,reduce、reuse、recycle、repair」to slow down toner cartridge garbage, save green resource & cost, provide the people job position, finally achieved the enterprises good profit outcome ,and continue competition advantage.
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