Taisun Business Development History research

• Main Authors: Chiung-chen Huang, 黃瓊貞
• Other Authors: Kuang S. Yeh
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/15865404620575389337

碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === This study is about the history of a family-owned business. In Taiwan, there are not many researches talking about the company history which are very useful and important to discover what makes a business thriving or failure."Taisun” is a family-owned business which is famous on producing “Salad Oil” controlled by Zhan family and is observed to discover how this family keeps their business thriving as the industry structure changes. The research method is to gather information about Taisun from the historical data、news reports、magazines and interviews, and then to analyze the development stages of Taisun. This study covers the business performance review 、the business developing processes、business diversification and the leadership of the business controller. “Business Transition” and “Transfer Issue” were found two challenges to Taisun in the future. The food industry is in the mature period so that Taisun tries hard to lead business transition into the correct direction and keep the business alive. In the other hand, the organization becomes aged and there are difficulties to appeal to high-educated candidates, generation transfers would be an important issue for Taisun in the future.