A Study on the Effect of Consumption Intention on the Relationship between Service Quality and Brand Loyalty －An Example of Taipei City Optical Enterprise
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === To meet the customers’ demand in the competitive marketing industry, the retailers have to continuously develop new products to keep customers’ nterest, which includes optical retailers. In order to strengthen their competitiveness, optical retailers develop...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47354730539656134725 |