A Study on the Factors Influencing Catalog Shopping as a form of Direct Marketing within Kaohsiung City, Taiwan
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === Due to recent development of Taiwan’s economy with increasing dual-earner families and development of distribution system, many companies have introduced catalog-shopping in an attempt to make it into another marketing channel. Catalog shopping has been used...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68036206556155113665 |