The study of perceptional gap in service quality by using AHP method-a case study on a dental clinic group
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === Service has become the trend for global industry. Especially to professional service providers, such as accountants, engineers, doctors and dentists, due to the increasing competition in service market, the diminishing of consumer loyalty and the increasing...
Main Authors: | Chien-Hung Chen, 陳建宏 |
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Other Authors: | Thuen-Ho Hsu |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/19429107927608107946 |
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