A Study on the Determinates of Operation Efficiency and Profit for the Container Liners in Taiwan

• Main Authors: Hung-Yi Lin, 林泓毅
• Other Authors: Wei-Ming Wu
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/08165306044714781522

碩士 === 國立高雄第一科技大學 === 運輸倉儲營運所 === 92 === From 1970,the international sea transportation business has replaced the traditional bulk goods ships for container ships. Following the rising and flourishing period in 1980s, the container liners compete more and more intensely in the 1990s. From then on, the international container liners cooperates with each other, cutting down their cost of operation and increasing the capability of international competition through the ways of joint venture and merge. In practice, the competition between different container liners mainly relies in two aspects—one is the fulfillment of the requirement of clients, the other is the maintaining of the advantageous position through controlled capital spending. In order to satisfy the demand of clients, the domestic container ship corps adopts the way of “just-in-time” shipment when dealing with the intensely competing international market. When choosing the shipment corps, the owner of goods takes the following facts in concerns--the efficiency of the ship, the capability of shipment, the credibility of service as well as the speed of the ship. Among them, the efficiency of the ship is the most fundamental facts concerned by the owners of cargo. In the aspect of maintaining advantage of cutting budget, the higher efficiency in capacity utilization is a critical fact concerned by domestic container ship industry. As the technology of shipbuilding improves, the large-scale ship model has become the main trend in the container transportation business. In the situation when demand is unable to meet the supply, there is the pressure of capability above quota in the market, asking the business to increase their practical outputs or decreasing the capability of shipping space in order to improve the capacity utilization of domestic container ship industry. From the points of view considering operation efficiency, whether or not the measure to decrease the capability of shipping space can reach the goal of maintaining the long-term advantage of the shipment business is still need further discussion. The result of research reveals the fact that in the short-term capacity utilization, one should concern whether the corps can take sufficient orders or not to keep the most profitable outlets. In the long-term capacity utilization, one should consider whether or not the corps increase or decrease the capability of shipping space to obtain the most profitable economic scale. The research fact reveals that Wan-Hai shipping corps occupies the advantage in long or short-term capacity utilization and efficiency of shipping space utilization superior than those of other three counterparts. Based on the S-C-P theory of industry structure affects the market performance by conducting market actions, this research has formulated some key factors affecting the profit margin. Those factors are as follows—the short-term efficiency ratio of operation, the economic increasing rates and scale are in direct proportion with the profit gaining of shipping industry, the long-term efficiency values of operation, exchange rate are in inverse proportion as well as the profit gaining and the price level, price of fuel are in direct ratio with profit gaining.