| Summary: | 碩士 === 國立高雄第一科技大學 === 風險管理與保險所 === 92 === Before 1998, life insurance sales persons were not allowed to sell non-life insurance policies by law. Since the law has been revised in 1998, cross selling between life and non-life insurance becomes a legal and common approach. The number of qualified non-life insurance sales from life insurance industry is increasing over the years, premium income of non-life insurance companies has therefore grown because of the extra production force. It is a challenge for non-life insurers to increase their premium income by educating life insurance salespersons.
This study takes Taian Insurance Company (non-life) and ING Antai Life Insurance Company as samples, compares and analyzes the following factors before and after the strategic alliance between two companies: premium income, number of policies sold, number of ING Antai branches, timing of the alliance, and the correlations among fire, marine cargo, motor, hull, and casualty insurance. Analysis from questionnaire survey that was given to ING Antai sales persons is also included in this research.
Results from the analysis support the hypothesis of the research: the growth of premium income correlates the timing of strategic alliance between two companies, as well as fire, marine cargo, motor, hull and casualty insurance. Results from the questionnaires also show that sales persons of ING Antai are willing to cooperate, i.e. sell non-life insurance policies, under such arrangement. More over, 80 percents of ING Antai’s supervisors agree and support the idea of strategic alliance between life and non-life insurance companies.
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